The Disruptors Playbook is a 10-part premium training series designed to equip you with the mindset, strategies, and tools to radically transform your business, out-think competitors, and seize untapped market opportunities.

What you'll get:

MOVE 1: Disruptor DNA 

Think What Others Won’t

• Discover what makes true disruptors different — and uncover your own Disruptor Profile™.
  
• Learn to challenge assumptions, spot hidden opportunities, and build the mindset that fuels breakthrough results.
  

MOVE 2: First Mover Edge

Own the Space Before Anyone Else

• Redefine your category and position your business where competitors don’t exist.
  
• Use perception framing, naming strategy, and contrast messaging to eliminate comparisons and attract market attention fast.
  

MOVE 3: Category Shift

Change What Your Market Cares About

• Learn how to rewire customer expectations and create new decision criteria.
  
• Use strategic tension and belief-breaking to make your offer not just desirable — but inevitable.
  

MOVE 4: Message Market Fit

Make Them Listen, Feel & Act

• Craft messages that spark emotion, shift belief, and generate action.
  
• Learn to speak to what your audience really wants — and create resonance across every platform and pitch.
  

MOVE 5: Power Positioning 

Become the Obvious Choice

• Go beyond branding. Learn how to design a market position that commands authority, trust, and pricing power.
  
• Use competitive contrast and value signalling to claim your unique edge.
  

MOVE 6: Sales Velocity

Accelerate Results Without More Pressure

• Build systems that multiply your sales momentum without relying on hustle.
  
• Leverage urgency, conversions, and offer design to increase deal flow and lifetime value.
  

MOVE 7: Asset Multiplication 

Turn Your IP Into Growth Engines

• Extract the hidden assets inside your business and turn them into scalable revenue streams.
  
• Learn how disruptors monetise their methods, processes, frameworks, and insights.
  

MOVE 8: Smart Scaling

Grow Without Breaking What Works

• Structure your business for controlled, intelligent growth.
  
• Avoid scale-killers like complexity and chaos by implementing agile systems, automation, and team rhythms that free you to lead.
  

MOVE 9: Expansion by Design

Grow Beyond Yourself

• Use licensing, partnerships, and repeatable models to expand reach without diluting quality.
  
• Build growth into your business architecture — and scale without burnout.
  

MOVE 10: The Disruptor Mindset

Execute with Confidence and Resilience

• Tie it all together with your personal 90-Day Disruption Plan.
  
• Build execution habits, reinforce adaptability, and develop the long-term mindset that keeps disruptors ahead of the curve.